The question: “What is management style?” can be answered in different ways. Traditionally, we have focused on how the manager relates to subordinates when we consider this issue. Leadership style is just another way of talking about the same subject. The question of style is meant to address the issue of how best to motivate employees to do what the manager wants them to do. Clearly, the most effective management style is the one that gets the most productivity out of all employees.Here is a new slant on how effective managers behave. Some managers have a very proactive style. They plan ahead. Others are typically reactive. They don’t care if they don’t anticipate problems. They are happy to improvise. Managers can also be supportive or punitive in how they treat employees. The best managers are proactive and supportive. Reactive managers don’t really manage at all.The Reactive Management StyleThis style is very common. Such managers are often punitive as well. Reactive managers don’t really enjoy the management process. They got promoted by being functional experts. In management they still want to do what they most enjoy doing – devise expert solutions. They may hold regular meetings on a proactive basis, but they want competent subordinates who can get on with their work without bothering them. However, they want subordinates to come to them if they have a problem.The Punitive Reactive ManagerNo one likes to hear about problems. Reactive managers with a punitive style don’t mean to be mean. They just get annoyed when they hear that a project might be off the rails. They may not even lose their temper but their irritation is still visible in their tone of voice and body language. Their immediate priority is to fix the problem. They convey the message that they hope their subordinates have learned from their mistake and won’t let it happen again. This is punitive: it instills a fear of failure in team members and makes them hesitate to inform managers about problems in future. A punitive style increases the likelihood of further errors and an early departure from the company.The Reactive Supportive ManagerReactive supportive managers also want subordinates to operate independently. But when problems are brought to them, they behave like a coach, a sounding board and a helper or enabler. They help subordinates see what went well, commend them for good efforts and help them learn from their mistakes in an encouraging manner. But this is still not the most effective management style. Management is like investment. To manage resources invested, it is imperative to prevent errors before they happen. This means being proactive.The Proactive Punitive ManagerSuch managers meet with staff frequently. They have such a fear of failure that their anxiety to avoid error is punitively communicated to their teams. They are always asking questions about progress in a tone that creates fear in their teams and motivates them to hide mistakes if possible.The Proactive Supportive ManagerThese managers also hold regular meetings but staff are asked to talk about what has gone well since the last meeting before the discussion moves on to problems. Issues are anticipated and avoided by cultivating an atmosphere of safety and openness. Positive feedback that is genuinely felt is offered and employees are encouraged to think of solutions to problems in a supportive, coaching manner.Naturally proactive supportive managers deal firmly with serious performance problems but they are more effective than the other styles because they cultivate a positive team spirit.
Strategic Internet Marketing Plans are ideal for the small business that wants to powerfully leverage the web in such a way as to maximize lead generation, revenues, brand positioning and referral marketing systems.What are strategic internet marketing plans?Strategic internet marketing plans are simply marketing action plans that systematically integrate and diagram your use of online resources and their extensions (such as mobile device marketing) in a way that maximizes your return on investment. Strategic internet marketing plans take into account your business and communications strategies, your budget and allocation of other resources, as well as your subsequent ability to manage projects during the execution phase.To help you design the perfect plan that fits within the resources of your business, here are 8 types of activities and platforms you can leverage online to strategically build your business.8 Broad Channels To Deploy Strategic Internet Marketing PlansThis section is just a broad outline of the channels that you would be wise to account for if you indeed plan to deploy a strategic internet marketing plan to build your business.1. Email marketing systemContrary to popular belief, email is still the killer “app” of online marketing. A robust and well designed email marketing system can help you achieve just about any strategic marketing objective you have in your business. Done the right way, you can quickly double or even triple the “asset value” of your business through email subscriber lists that consist of well segmented prospects and customers.2. Web site MarketingYour web site marketing strategy is the most crucial component of a strategic internet marketing plan after your email system. It allows you to have a “public home” online where information seekers can come and find the most authoritative and comprehensive information about your company, your products and services, as well as any other relevant information.A powerful tactic that I always recommend for our small business consulting clients is to develop a powerful authority content portal no matter what else you do (or don’t do) on your website.3. Search Engine MarketingWhile search engine optimization and lead generation programs include what you do on your website, they do not stop there. Since search engines are the most powerful method for getting free internet traffic, you should heavily deploy tactics like article writing and syndication, placement in web directories, placement in review and shopping sites and any other ideas that bring you free, targeted traffic from the activity of search engines.4. Info-Publishing and MarketingOnline information publishing and marketing allows you to get your marketing message out there in a way that is effective and lucrative. For just a little bit of extra effort and investment of resources, many small companies have developed powerful and complementary profit centers that have the added benefit of promoting their business.5. Affiliate Marketing / Resellers and DistributorsEver since Amazon popularized the internet version of this age-old marketing practice, affiliate marketing has been here to stay. This strategy is a great way to amplify the effect of your online information marketing.6. Social MarketingSocial marketing and digital publicity is all the rage today. By strategically developing content that pre-sells (or sells) your products and services, you can join the conversation and build value for your company. Social marketing covers such tactics as Business Blogging, Podcasting, Social Networking, Social Content sharing, Social Network Application Development and online brand/reputation management among many others.7. Online Advertising and Media PurchasingThere are almost as many niche advertising platforms online as there are websites. From contextual advertising networks, to Pay-per-click, to advertising on Facebook and YouTube, and even to targeted advertising in relevant ezines, you can get your message out by purchasing advertising directly to every imaginable segment of your customer marketplace.8. Mobile MarketingIn the future, your computer will be completely swallowed by the internet. Quite possibly, so will your house, your car, and many other “venues” in your life. The mobile devices are the forerunners of this powerful trend. The sooner you integrate your strategic internet marketing plan to account for the huge increase in mobile device usage, the better it will be for your business.ConclusionBy thinking of your online marketing or digital marketing action plan in this way, you can comprehensively cover the internet space, keeping track of new developments and making sure you are well positioned to implement new business designs that will determine the competitive landscape of your industry niche.